On February 26th, Professor Jeremy Sheff spoke at the Annual Brand Seminar of the University College London Institute of Brand & Innovation Law. The seminar, entitled “Beyond Transactions; Beyond Jurisdictions: Post-sale Confusion and Targeting,” brought together academics, judges, and lawyers to discuss recent developments in UK trademark law through comparative analysis of US and EU law.

Professor Sheff delivered remarks on the historical development of the concept of post-sale confusion in US trademark law, and its contrast with trademark infringement doctrines in the EU, as background for exploration of post-Brexit developments in UK trademark law.